PlayPhone is at the heart of a revolution in mobile entertainment. PlayPhone’s next generation mobile gaming platform is experiencing accelerated adoption as carriers increasingly use the social game stores, global gaming network and network currency to instantly participate in the mobile app economy and regain revenues lost with launch of traditional app stores (iOS and Android). Social game stores are already live on Verizon, AT&T, Sprint, Claro, Vivo, TIM, SingTel, Telkomsel and messaging app, Tango, with more coming soon.
A core driver for this accelerated adoption is an amplified mobile economy fueled by an expansion of goods available for consumption with Playcredits™, PlayPhone’s popular virtual currency. Operators and messaging apps are using PlayPhone’s expanded mobile commerce options to offer their customers an elevated social gaming experience. They are also extending the eligibility of Playcredits beyond gaming, enabling customers to use them to acquire music, mobile products and other services.
PlayPhone currently reaches nearly 100% of mobile subscribers in every region in which it operates, validating the company’s momentum in creating new and engaging environments for mobile subscribers to play and explore. PlayPhone currently reaches over 82% of the US mobile market, 99% of Brazil, and is quickly becoming the dominant force in SE Asia through exclusive agreements with the largest mobile operators in Singapore and Indonesia.
Active deal pipelines in China, India, Thailand and the Philippines—along with Australia, the Middle East and Europe—will enable PlayPhone to cover more of the world in the near term. China alone will deliver more than a billion more potential customers.
In essence, the accelerated expansion of PlayPhone’s platform and mobile commerce options will have a ballooning effect on revenue for the entire mobile entertainment ecosystem and will future-proof networks for many more years of mobile evolution.
And the word is out: Game developer signups in Q1 2014 alone were greater than signups for all of 2013. In total, PlayPhone’s game developer community numbers more than 6,000, providing an ongoing, robust game pipeline for the gaming platform. Onboarding of games takes only 24 hours from developer signup to the game going live in PlayPhone’s game stores. PlayPhone integration is fast and lucrative for operators and messaging app partners as well. They can become part of PlayPhone’s mobile gaming ecosystem in less than eight weeks.