Playphone is announcing the launch of Wynk Games- a subscription gaming service in India. In partnership with Airtel, the largest mobile operator in India, Wynk Games is a premier gaming destination for gamers.
Wynk Games is a premium subscription service that is available to all users in India that provides members access to unlimited premium games without paying for individual game downloads. Wynk Games subscriptions are free to Airtel users, while all other users pay a low monthly price of Rs. 29 for a premium subscription. The Wynk Game store can be downloaded from Wynk Games.
With 132 million gamers, India is one of the fastest growing mobile gaming markets, allowing Playphone to meet the increasing premium mobile game demands through Wynk Games. With the launch of Wynk Games, Playphone offers a new model of monetization to developers. All premium games that customers typically would pay for are free to customers through their Wynk subscription.
For developers, Playphone pays for every customer-initiated install of their mobile game. This provides additional downloads and increased opportunities for developers to monetize across 100% of their Android user base and maximize downloads. (repetitive)
Airtel is the perfect partner for Playphone to launch in India. With the huge success of Wynk Music and Wynk Movies, Airtel’s team has developed a deep understanding of marketing content to Indian users. The Playphone Game Store can utilize Airtel’s vast knowledge and integration with multiple billing platforms such as iPayy, PayTM and carrier billing to increase monetization for games in the region. Additionally, availability of Wynk Games through Airtel online as well as retail stores gives users a trusted and convenient way to acquire the store.
Any developer can submit games to the Playphone platform, and get access to 300M Android users in India as well as gamers around the world.